RESEARCH INTEREST

My research interest is focused diversely on customer service, branding and customer relationship management

SELECTED PUBLICATIONS

• Nyamekye, G.E.; Adusei P.E. ;( 2017). What is the effect of inflation on consumer spending behavior in Ghana. http//mpra.ub.uni-munchen.de/81081/
• Adusei, P.E., Broni-Pinkrah, S., Nyamekye, G.E.; (2016). Modelling and assessment of the effect of income on service exports in Ghana. http//mpra.ub.uni-munchen.de/72312/
• Opuni,f.f., Baffoe, M S., Adusei, P.E.;(2013). The effectiveness of rebranding as a comparative study of Ghanaian business using the principles of corporate rebranding. Journal of marketing and management, 4(2)